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I'm trying to better understand the I.M.C concept (integrated marketing communication) but I am having a real hard time trying to understand how it works in real life, like the book descriptions are ok but I dont understand why its so much better? I'm doing a Diploma of Marketing and this is...

I applied online via the online application and to my surprise I got a phone call the very next afternoon from the store manager and we arranged a interview, I am assuming it's a 1 on 1 inerview (I hope!). The position is Tech - I think I can really excel in this area because I've got the...